Parents should support their student-athlete’s recruitment journey by providing guidance and tools like Sendcoach, but the outreach must come directly from the athlete.

Break down communication into small, consistent updates to build trust and ensure your key message resonates over time.

When you’re reaching out to coaches, it’s easy to get caught up in “happy ears”—assuming a positive response means you’re close to an offer.

Following up with college coaches after a tournament can feel a lot like a sales process. The goal is to build a connection without coming across as too eager.

Whether you’re building on last season’s progress or hitting reset, clear goals are the key to success.

The analogy of youth sports being a roller coaster ride is often used—and maybe even overused—but it holds true.

A Sendcoach user recently asked a great question about how sophomores should respond to ID camp invitations.

One of the most interesting things about raising a student-athlete is the incredible expectations we place on them.